Rally Point Initiative

Rally Point West Coast IPA has two purposes: to be delicious and to raise awareness and dollars for organizations that support our Military and First Responders.  Click here to learn about the beer.

Alex pouring a draft beer
Alfred adding lactose to beer
Alsatian Tartlet Alter Brewing

What Alter rallies for

Alter rallies for our Military and First Responders because they rally for us!  They make heroic sacrifices and put their lives on the line to provide us with the freedoms we too often take for granted and this is Alter’s way of giving back to that community.

Every quarter (3 months) Alter selects one Military or First Responder not for profit organization and donates a portion of Rally Point IPA sales to that group.  Every case, every keg, every quarter!  Additionally, on Tuesdays at all three Alter hospitality locations, 50 cents of every Rally Point IPA draft purchased will be donated to the same selected organization. 

We hope you’ll join us in rallying for our Military and First Responders!

Rally Point Partners

Q1 2024 – Semper Fi & America’s Fund – Dedicated to providing immediate financial assistance and lifetime support to our nation’s critically wounded, ill, and injured service members, veterans, and military families.

To become a Rally Point Partner please send us an email.

Semper Fi & America's Fund

Advancing Hope

Every day, Semper Fi & America’s Fund elevates lives transformed by hope. Deeply inspired by the courage and determination of service members and military families to overcome adversity, they take concrete steps to show them a new way forward: Post-Traumatic Growth.

Learn more about their history.


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