Rally Point Initiative

Rally Point West Coast IPA has two purposes: to be delicious and to raise awareness and dollars for organizations that support our Military and First Responders.  Click here to learn about the beer.

Alex pouring a draft beer
Alfred adding lactose to beer
Alsatian Tartlet Alter Brewing

What Alter rallies for

Alter rallies for our Military and First Responders because they rally for us!  They make heroic sacrifices and put their lives on the line to provide us with the freedoms we too often take for granted and this is Alter’s way of giving back to that community.

This year Alter has partnered with the Invisible Wounds Foundation and will donate a portion of Rally Point IPA sales to help aid their mission.  Every case, every keg, every quarter!  Additionally, on Tuesdays at all three Alter hospitality locations, 50 cents of every Rally Point IPA draft purchased will be donated to the same selected organization.

We hope you’ll join us in rallying to support and heal our veterans in need.

Rally Point Partner

Invisible Wounds Foundation – Committed to taking action and raising awareness for the advancement of brain health care for warriors, veterans, and their families, by addressing traumatic brain injury (TBI) and suicide prevention.

Learn more about the foundation and our partnership.

Invisible Wounds Foundation

Honor. Healing. Hope.

Their mission is to courageously advocate for innovative and science-based solutions that advance brain healthcare by transforming how we detect, heal and prevent traumatic brain injury and suicide among warriors and veterans. They know they can make this a reality with concrete steps taken together as a community.
If TBI and suicide can happen to our SEALs, it can happen to any military member. Let’s bring sight to the fight against these invisible wounds.

Learn more about their history.

Downers Grove

2300 Wisconsin Ave • Downers Grove, IL 60515
Mon-Thu 3-10 • Fri + Sat 12-11 • Sun 12-10

Get Directions  •  (630) 541-9558  •  Full Details

Oak Brook

1170 22nd St. • Oak Brook, IL 60523
Sun-Thu 11-11 • Fri + Sat 11-1

Get Directions  •  (630) 819-8411  •  Full Details


St. Charles

12 S. First St • St. Charles, IL 60174
Mon-Thu 11-11 • Fri+Sat 11-12 • Sun 11-10

Get Directions  •  (331) 901-5949  •  Full Details