Rally Point Initiative
Rally Point West Coast IPA has two purposes: to be delicious and to raise awareness and dollars for organizations that support our Military and First Responders. Click here to learn about the beer.
What Alter rallies for
Alter rallies for our Military and First Responders because they rally for us! They make heroic sacrifices and put their lives on the line to provide us with the freedoms we too often take for granted and this is Alter’s way of giving back to that community.
This year Alter has partnered with the Invisible Wounds Foundation and will donate a portion of Rally Point IPA sales to help aid their mission. Every case, every keg, every quarter! Additionally, on Tuesdays at all three Alter hospitality locations, 50 cents of every Rally Point IPA draft purchased will be donated to the same selected organization.
We hope you’ll join us in rallying to support and heal our veterans in need.
Rally Point Partner
Invisible Wounds Foundation – Committed to taking action and raising awareness for the advancement of brain health care for warriors, veterans, and their families, by addressing traumatic brain injury (TBI) and suicide prevention.
Honor. Healing. Hope.
Learn more about their history.