Effective Date: November 2025
At Alter Brewing Company, your privacy is important to us. Whether you are visiting our website, booking a private event, or requesting catering services, we are committed to protecting the personal information you share. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.
Information We Collect
We collect personal information that you provide directly to us when you make inquiries, book private events, or request catering services. This may include your name, email address, phone number, billing information, and details about your event such as guest count, date, and menu preferences.
For corporate or group events, we may also collect company details or job titles. When you visit our website, we automatically gather information about your device and browsing activity, such as your IP address, browser type, pages visited, and time spent on the site. Cookies and analytics tools may also be used to improve user experience and understand how our site is used.
How We Use Your Information
Your information is used to manage event bookings and catering orders, communicate with you regarding inquiries or updates, and ensure a smooth and enjoyable experience at Alter Brewing. We may also use your information to improve our website and services. Marketing communications, such as event announcements or promotional emails, are sent only to those who have opted in, and you may unsubscribe at any time.
Sharing Your Information
We do not sell or rent your personal information. However, we may share your information with trusted third parties when necessary to provide our services. This includes payment processors to complete transactions and event vendors who help us coordinate private events. Additionally, we may disclose information if required by law or to protect the rights, safety, or property of Alter Brewing, our guests, or others.
Cookies and Tracking
Our website uses cookies and similar technologies to analyze site performance, improve user experience, and deliver relevant content. You can choose to disable cookies in your browser settings, though some features of the website may not function properly without them.
Marketing Communications
We may send promotional emails or updates about events and special offers, but only to individuals who have opted in. You can unsubscribe at any time by following the instructions provided in the email or by contacting us directly.
Data Security
We take the security of your personal information seriously. Reasonable measures are in place to protect your information from unauthorized access, disclosure, or misuse. Access to personal data is limited to our team members who need it to perform their job duties and deliver our services.
Your Rights
You have the right to access and review the personal information we hold about you. You may request corrections, updates, or, where applicable, deletion of your data, subject to legal or contractual obligations. You also have the option to opt out of marketing communications at any time by contacting us directly.
Third-Party Links
Our website may contain links to external websites. Alter Brewing Company is not responsible for the privacy practices of these third-party sites, and we encourage you to review their privacy policies before sharing any personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Effective Date” at the top of this page indicates when the most recent version went into effect. We encourage you to check this page periodically for updates.
Contact Us
If you have any questions or concerns about your privacy or this policy, please contact us at:
Alter Brewing Company
2300 Wisconsin Avenue STE 213, Downers Grove, IL 60515
Email: [email protected]
Phone: (630) 541-9558