Resilience Night is this Thursday, and we are thrilled to be joining so many great breweries in tapping this beer for a cause. For those who don’t know, Sierra Nevada has freely given their recipe, marketing materials, and more to over 1500 breweries that have pledged to donate 100% of the proceeds to the Sierra Nevada Camp Fire Relief Fund to help Butte County rebuild its community.
It’s not every day breweries come together on this scale and we are honored to be a part of it. We hope you’ll join us Thursday as we celebrate community and support those in need by drinking some Resilience IPA.
From Sierra Nevada’s website, here’s more about this initiative:
“When the Camp Fire started in the hills above our Chico brewery on November 8, 2018, it soon became the deadliest and most destructive wildfire in California history. The fire burned more than 153,000 acres, killed at least 85 people, and destroyed more than 13,000 homes. Many of our employees and community members were severely impacted by this tragic event.
In the days following the fire, we announced plans to brew Resilience Butte County Proud IPA, a fundraiser beer for Camp Fire relief. We committed to brewing the beer and donating 100% of the sales to the Sierra Nevada Camp Fire Relief Fund, aimed at long-term community rebuilding support. And we asked every brewery in the country to do it with us.
We sent out the “bat signal” calling our friends in the industry, asking our suppliers to donate ingredients, asking other breweries (our competitors) to donate their time and labor costs, and asking our wholesalers and retailers to carry the beer for free. It was a big ask, and we never could have anticipated the response.
More than 1,400 breweries signed up to brew Resilience. Our suppliers donated ingredients to every brewery nationwide. Wholesalers and retailers agreed to carry the beer and donate every dollar they received. All of them agreed to do this for free to benefit people they had never met.
In all, Resilience Butte County Proud IPA should hit the market in mid-late December more than 17,000 barrels—or 4.2 million pints—strong. Every dollar Sierra Nevada receives will go to those impacted by the Camp Fire.
Thank you to the brewing community. Thank you to our suppliers. Thank you to our wholesalers and retailers. And thank you to every single customer who is helping us rebuild our Butte County community—one pint at a time.”