“The latest Alter Beer commercial created by RPM Advertising has just won gold in the 2016 Davey Awards. The competition is so-named because it highlights the achievements of “Creative Davids” who derive their strength from big ideas rather than the Goliath-sized budgets of huge brands and major ad agencies. It’s a fitting honor for the young, up-and-coming craft brewery as it takes on the highly competitive beer market.
Alter’s award-winning spot takes a well-worn beer marketing device and turns it on its head, literally. “Just like the guys at the brewery, we wanted the commercial to alter people’s thinking about beer,” says RPM Creative Director, Bob McCartney. “And what better way than taking the tired, old beer pour you see in every beer ad and totally changing your perception of it – thanks to Motion Designer, Shaun Patrick at Adam Bomb Productions.” The spot was directed by Chief Creative Director, Larry Bessler and written by Associate Creative Director, Bart Darress, both at RPM.”
RPM has been a major player in the Chicago advertising scene for the last 20 years. This awesome crew is also the creative force behind our very own Alter logo!